Case Study: Pioneer Bank achieves data-driven customer insights and competitive product growth with MX Technologies' MoneyMap

Pioneer Bank - Customer Case Study

Pioneer Bank, a community bank with 22 branches across Upstate New York, needed deeper, actionable customer insights to better understand and reach customers and to enhance and grow its product offerings. To address this, Pioneer Bank partnered with MX Technologies and adopted MX’s MoneyMap personal financial management platform along with data aggregation and data enhancement services.

By deploying MX Technologies’ MoneyMap and data tools, Pioneer Bank gained data-backed, actionable analytics that informed product development and improved customer targeting. The MX Technologies solution delivered measurable analytics-driven insights that helped Pioneer align products to customer needs, increase competitiveness in the marketplace, and provide greater value to both customers and the bank.

Pioneer Bank

Tom Amell

PRESIDENT AND CEO