Case Study: Park Sterling Bank achieves stronger employee financial wellness and 92% assessment completion with MX Technologies' FinStrong

Park Sterling Bank - Customer Case Study

Park Sterling Bank, a regional bank with more than $3.3 billion in assets and branches across the Carolinas, Georgia and Virginia, sought to improve employee financial wellness and strengthen its credibility with staff and partner companies. To address this, Park Sterling Bank partnered with MX Technologies to deploy FinStrong, an interactive, assessment-based workplace financial education program.

MX Technologies implemented FinStrong in February 2017, delivering a proven curriculum that helps users align values with spending through engaging assessments and coaching content. The program drove strong engagement at Park Sterling Bank — 450 employees enrolled, a 92% assessment completion rate and more than 200 employees completing the full program — and generated numerous positive testimonials about improved financial awareness and behavior.

Park Sterling Bank

David Reid

Director of Marketing