Case Study: Mountain America Credit Union achieves 40%+ user adoption and 500%+ external account growth with MX Technologies

Mountain America Credit Union - Customer Case Study

Mountain America Credit Union (MACU) was struggling with a dated digital money management solution that delivered under 3% adoption in three years and lacked mobile capabilities. Seeking a partner focused on user experience, MACU selected MX Technologies and deployed MX’s My Money Manager (branded as MACU’s My Money Manager) to deliver award-winning UI/UX, reliable account aggregation and auto-categorization.

MX Technologies integrated the MX platform and an MX mini widget into MACU’s online banking homepage and pre-loaded all users. The results: adoption climbed to more than 40% in five months (a ~1,200% increase vs. the old solution), daily external account adds more than doubled, total external accounts rose 18%, and external accounts surged over 500% within five days of pre-loading. Visibility and engagement also jumped (monthly product views up 6x; active users saw the product 10.9x/month vs. 5.8), enabling MACU to drive cross-sell opportunities and stronger member engagement.

Mountain America Credit Union

Rob Cummings

SVP of Online Banking