Case Study: Affinity Federal Credit Union achieves 22% user growth and deeper engagement with MX Technologies

Increased Adoption with Deeper Integrations

Affinity Federal Credit Union, the largest credit union headquartered in New Jersey, faced low adoption of its money management product (powered by MX Technologies) because the feature was buried in the online experience and hard for members to find. That limited engagement and the credit union’s ability to gather external-account data needed for better member insights.

MX Technologies implemented visible, responsive MX widgets across Affinity’s online dashboard and mobile app, driving rapid adoption without additional marketing spend. The rollout produced measurable gains — a 22% increase in total users, 23% more users aggregating external accounts and a 26% rise in total external accounts overall — with early mini-widget tests showing 11% lifts and mobile widgets delivering a 33% increase in active users in three months.

Affinity Federal Credit Union

Shireen Davis

Assistant Vice President