Case Study: New Jersey Board of Public Utilities boosts clean energy enrollment with MikeWorldWide

New Jersey Board of Public Utilities doubles Clean Power Choice enrollment with MikeWorldWide

The New Jersey Board of Public Utilities faced a challenge with its Clean Power Choice Program, which was experiencing slow enrollment years after its launch. The program needed to reach more residential and commercial power consumers on a personal level to encourage them to choose renewable energy sources. The vendor, MikeWorldWide, was engaged to address this challenge.

MikeWorldWide implemented a targeted public relations and marketing campaign to boost enrollment. The solution involved creating educational materials, conducting targeted media outreach, and utilizing radio and print advertising to engage municipalities, affinity groups, and nonprofits. This effort resulted in the immediate addition of over 13,000 customers and 20 new communities within just a few months, more than doubling the state's enrollment and making it the second-largest program of its kind in the nation.

New Jersey Board of Public Utilities