Case Study: Dominion Energy builds trust and boosts favorability with MikeWorldWide

Dominion Energy boosts brand favourability 8.3% with MikeWorldWide

Dominion Energy, one of the largest utilities in the US, was facing decreasing brand favorability and customer trust. The vendor MikeWorldWide was selected to help educate customers on the company's commitment to affordability and reliability amid rising energy costs.

MikeWorldWide developed and launched an integrated affordability campaign anchored by the "Your Neighbors Know" creative platform. The solution included omni-channel creative and a tiered digital media strategy across multiple platforms. The campaign delivered over 105 million impressions and generated statistically significant lifts in ad recall (+14.9%) and brand favorability (+8.3%) among exposed audiences.

Dominion Energy