Case Study: Vomar Voordeelmarkt powers supermarket loyalty with m-wise Loyalty Cloud

Vomar Voordeelmarkt - Customer Case Study

Vomar Voordeelmarkt, the fastest-growing supermarket chain in the Netherlands, needed a robust solution to power its "The Customer is King" (Klant-is-Koning) loyalty program across its in-store, online, and mobile channels. To address this, they partnered with m-wise to implement the m-wise Loyalty Cloud platform.

The m-wise Loyalty Cloud solution provided a seamless and unified experience for customers to save and track points, supported by real-time data management and integration with Salesforce Marketing Cloud for personalized communications. A key result was the successful implementation of a value-based program where 0.5% of customer spending is donated to local community associations, strengthening customer loyalty. m-wise enabled Vomar to create a comprehensive and effective savings program that demonstrates the value of its customers' patronage.

Vomar Voordeelmarkt