Case Study: Cooler Master builds lasting loyalty through social media with m–wise Loyalty Cloud

How this innovative loyalty program drives engagement

Cooler Master, a global tech manufacturer popular with PC gamers, faced the challenge of creating an innovative new loyalty program to stimulate customer engagement across their favorite online platforms. They partnered with the vendor m-wise to develop a customized solution using the m-wise Loyalty Cloud service to meet this goal.

m-wise created the MasterClub, a loyalty program that functions as an online community. This solution rewards members with points for social media interactions on platforms like Reddit and Discord, rather than just purchases. The program includes tier levels, limited-time events, and badges to drive long-term engagement and excitement. The vendor m-wise successfully delivered a high-quality platform that Cooler Master's marketing director described as a perfect, tailor-made solution, resulting in a significant increase in lasting customer loyalty.

Cooler Master

Glenn van der Geugten

Global Brand Marketing Director