Case Study: La Place boosts restaurant loyalty and engagement with m-wise Loyalty Cloud

A m–wise Case Study

Preview of the La Place Case Study

La Place - Customer Case Study

The international restaurant chain La Place partnered with the vendor m-wise to create a highly digital and effective loyalty program. The goal was to enhance customer engagement and incentivize repeat visits through a personalized experience.

m-wise implemented the La Place Extra’s program, which used gamification and augmented reality to boost interaction. The solution provided personalized rewards based on individual customer behavior, leading to over 1 million app downloads and engaging more than 500,000 active users.


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La Place

Derk Meuter

Marketing Manager


m–wise

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