m–wise
14 Case Studies
A m–wise Case Study
The international restaurant chain La Place partnered with the vendor m-wise to create a highly digital and effective loyalty program. The goal was to enhance customer engagement and incentivize repeat visits through a personalized experience.
m-wise implemented the La Place Extra’s program, which used gamification and augmented reality to boost interaction. The solution provided personalized rewards based on individual customer behavior, leading to over 1 million app downloads and engaging more than 500,000 active users.
Derk Meuter
Marketing Manager