Case Study: Velder drives B2B loyalty and customer insights with m–wise Loyalty Cloud

How they take loyalty to the next level in the wholesale sector

Velder, a market leader in the European dairy sector, sought to identify its B2B customer base and analyze their purchasing habits to improve engagement and retention. To pioneer a B2B loyalty program for its wholesale customers, the company partnered with m-wise and leveraged its Loyalty Cloud platform to address this challenge.

m-wise implemented an app-based solution using its white-label loyalty app, which featured a built-in scanner for customers to easily earn points. This provided Velder with vital first-party data and a direct communication channel for personalized marketing. The successful program, called De Rode Zegel Club, won the Loyalty Industry Innovation Europe award at the European Loyalty Awards 2025, significantly elevating Velder's market position.

Velder

Nele Thys

Brand Marketing Manager