Case Study: Primera boosts omnichannel loyalty and customer engagement with m-wise

How we helped Dutch convenience store chain Primera launch an omnichannel loyalty program across 500+ stores

The Dutch convenience store chain Primera partnered with m-wise to launch an omnichannel loyalty program. The challenge was to maximize customer convenience and drive engagement across their extensive network of over 500 stores.

m-wise implemented a comprehensive loyalty solution featuring a mobile app for personalized offers, a gamified scratch-to-win game to boost retention, and seamless integration for both physical cards and digital memberships. This strategy successfully engaged Primera's large customer base of 925,000 visitors per week, translating vast amounts of transactional data into highly effective campaigns and creating a convenient, next-level loyalty experience.

Primera

Christel Teeuwen

Formule Director