Case Study: AkzoNobel achieves a successful global CRM roll-out with m-wise

How AkzoNobel, the world leader in paints and coatings, achieved a successful global CRM roll-out across 30 languages, supported by m—wise

AkzoNobel, a leader in paints and coatings, faced the challenge of rolling out a global CRM platform and contact strategy for its Decorative Paints division. The company required a solution that could support both B2B and B2C customers across diverse international markets. The vendor m-wise was engaged to implement a strategy to address this need.

m-wise created a complete global contact strategy to support local initiatives and ensure the CRM's success. The solution included personalized communication and journey automation to keep customers engaged. This resulted in the successful rollout of a platform operating in over 30 languages, which sent over 11 million tailored emails to maintain customer activity and build lasting loyalty.

AkzoNobel