Case Study: Mortar achieves a stronger NYC real estate brand and website with MVP Marketing + Design

Mortar boosts new users 380% with MVP Marketing + Design

Mortar, a New York City real estate investment firm, needed to overhaul its lackluster website and branding to better communicate its unique track record and position at the intersection of architecture, development, and asset management. They engaged vendor MVP Marketing + Design for a comprehensive solution involving brand strategy and a website redesign.

MVP implemented its BrandMate process, conducting stakeholder interviews and competitive research to develop new brand positioning. The resulting website features dramatic visuals of Manhattan and Mortar's projects, all built on an easy-to-use WordPress platform. The new site, supported by MVP's SEO work, significantly increased traffic, delivering a 380% increase in new users and a 330% rise in organic search traffic while reducing the bounce rate by 6.3%.

Mortar