Case Study: Living in Place Institute boosts qualified leads with MVP Marketing + Design

Living In Place Institute increases qualified leads by 250% with MVP Marketing + Design

The Living in Place Institute (LIPI), an organization providing education and certifications for housing professionals, sought to expand its exposure and target industry professionals. They turned to vendor MVP Marketing + Design to develop a Pay-Per-Click (PPC) and social media strategy to improve brand awareness and generate engagement.

MVP Marketing + Design conducted stakeholder interviews and an audit of LIPI's online presence to inform their strategy. They launched targeted campaigns using Google AdWords and LinkedIn sponsored content, supported by an editorial calendar and keyword research. This solution successfully engaged thousands of new professionals, resulting in a 250% year-over-year increase in qualified leads for LIPI.

Living in Place Institute