Case Study: Comvest streamlines its dual website launch with MVP Marketing + Design

Comvest launches two websites in one month with MVP Marketing + Design

Comvest needed to rapidly separate its single website into two distinct platforms following a partnership with Manulife Investment Management. The challenge was to launch a new co-branded debt site and a standalone private equity site within a one-month window while retaining the existing brand's look and feel and all functionality. Vendor MVP Marketing + Design was engaged to lead this complex digital transition using its TeamMate custom WordPress framework.

MVP Marketing + Design executed the solution by cloning and reconfiguring the original site to create two new platforms, implementing a sophisticated redirect system, and ensuring SEO and analytics continuity. Both sites were successfully launched ahead of schedule. The result was two visually unified yet distinct websites that seamlessly supported Comvest's new organizational structure, with the client praising MVP for its exceptional work under tight deadlines.

Comvest