Case Study: Minly launches a shout-out video app for the Middle East with MVP Factory

Minly launches shout-out video app in 3 months with MVP Factory

The customer, Minly, is a shout-out video app for the Middle East that needed to quickly build a platform to connect users with celebrities. Their challenge was to develop six distinct applications in just a few months while overcoming technical hurdles related to video handling and integrating a local payment provider for the Egyptian market. MVP Factory was engaged to plan and build the initial product portfolio.

MVP Factory designed and built a full set of digital applications for users, celebrities, and admins, including mobile apps and a web app. They ensured a seamless handover to Minly's local tech team and built a scalable tech infrastructure. As a result, Minly successfully launched, garnered over 50,000 app downloads, and closed a $3.6 million seed round, continuing to grow its marketplace with top local celebrities.

Minly