Case Study: MarketTech builds an Airbnb for coworking spaces with MVP Factory

MarketTech boosts market cap with MVP Factory's Airbnb for coworking spaces

MVP Factory helped MarketTech, a FTSE500 real estate company, with its digital transformation initiative. The challenge was to digitize the company's asset portfolio and develop its first client-facing tech venture from scratch to become a leader in the PropTech space.

The solution MVP Factory implemented was NOMAD, an end-to-end marketplace that functions like an Airbnb for coworking spaces, allowing users to find and book desks, offices, and meeting rooms on-demand. This diversification and digitization of the real estate portfolio was well-received by the capital markets, resulting in a measurable increase in the company's market cap upon announcement.

MarketTech