Case Study: Henkel achieves a future-proof digital brand with MVP Factory

Henkel launches Qhesive Solutions in 6 months with MVP Factory

Henkel Adhesive Technologies, a business unit of the German FMCG company Henkel, faced the challenge of uniting its fragmented, innovative digital services under a single, future-proof brand to better leverage its offerings for B2B2C customers. The vendor, MVP Factory, was tasked with creating this new brand "home" rapidly during the pandemic, requiring a completely remote process to develop a cohesive strategy and design that would resonate with both customers and employees globally.

MVP Factory implemented a data-driven, remote branding process, creating the Henkel Qhesive Solutions brand. This included A/B testing the name and logo, developing a full brand strategy and design, and producing activation materials like a brand video and ambassador program. The results were significant, with the new brand experiencing a 20000% increase in organic Google search traffic post-launch. The solutions under this brand are expected to generate over €100 million in yearly turnover within the next decade.

Henkel