Case Study: The Plaza Assisted Living achieves a more inviting, high-converting website with MVNP

The Plaza Assisted Living boosts users 169% with MVNP

The Plaza Assisted Living faced the challenge of overcoming local families' resistance and guilt associated with transitioning elderly relatives into senior care. Their dated website and cumbersome tour booking process did not reflect their welcoming, family-first brand values. MVNP was engaged to address these issues with a brand refresh.

MVNP implemented a comprehensive brand and website refresh, creating a more inviting visual identity and user-friendly experience. The new site integrated multiple APIs for chat, CRM, and tour scheduling, making the process seamless. As a result, MVNP's solution drove a 169% year-over-year increase in users and a 6% rise in lead generation inquiries.

The Plaza Assisted Living