Case Study: Plaza Assisted Living brings senior care into the future with MVNP’s Plaza Life campaign

Plaza Assisted Living brings Plaza Life to seniors with MVNP

Plaza Assisted Living, a senior living community in Hawaiʻi, sought to launch its new holistic wellness program called Plaza Life. Their challenge was to overcome the guilt families often feel about placing elders in assisted living and to break through the cluttered, homogenous senior care advertising market. The vendor, MVNP, was tasked with creating a campaign to help the audience feel good about this new science-backed initiative.

MVNP developed a dynamic campaign that used on-screen graphics and stylistic typography to visually showcase the four pillars of Plaza Life in action. The solution focused on showing the positive, real-time results for a resident, making the science behind the program feel exciting and fun. The campaign was deployed across TV, video, digital, and branding channels.

Plaza Assisted Living