Case Study: McDonald’s of Hawai‘i grows its Instagram presence with MVNP

McDonald’s of Hawai‘i grows Instagram to 6,000+ followers with MVNP

McDonald’s of Hawai‘i, a local business unit of the global brand, wanted to launch a separate and distinct social media presence to connect with its community using a more local voice. The challenge was to create an Instagram account from scratch that captured the unique culture and offerings of Hawaiʻi. Vendor MVNP was tasked with this project, leveraging their services in creative development, production, account management, and public relations.

MVNP launched the @mcdonaldshawaii Instagram account, blending the fun tone of the national brand with a distinctly local perspective. The solution involved creating local-focused content and partnering with influencers to promote specials. As a result, MVNP grew the audience from zero to over 6,000 followers. A recruitment campaign on the channel helped increase job applications by 22% year over year, and a collaboration post achieved 1.1 million views.

McDonald’s of Hawai‘i