Case Study: McDonald’s of Hawaiʻi boosts McTeri Deluxe sales and app orders with MVNP

McDonald’s of Hawaiʻi boosts McTeri Deluxe sales 34.8% with MVNP

McDonald’s of Hawaiʻi wanted to drive sales for its seasonal McTeri Deluxe burger by promoting a special app-exclusive offer. The challenge was to capture local anticipation for the limited-time menu item and increase app usage. The vendor MVNP was engaged for this campaign.

MVNP created a social media-friendly video spot that humorously centered on phone obsession to highlight the app's countdown feature. This solution went viral, with a behind-the-scenes clip garnering over 12.9 million views. As a result, MVNP's campaign increased average daily unit sales of the McTeri Deluxe by 34.8% and boosted app sales by 30% compared to the prior promotion.

McDonald’s of Hawaiʻi