Case Study: McDonald's of Hawaiʻi boosts guest counts and sales with MVNP

McDonald's of Hawaiʻi boosts guest counts with MVNP’s 50th anniversary campaign and 700,000+ impressions

McDonald's of Hawaiʻi faced declining guest counts as new quick service and fast casual restaurants entered the market, stealing attention from the long-time favorite. To address this challenge, the advertising and public relations agency MVNP developed an integrated campaign to reconnect customers with the brand by telling its 50-year history.

MVNP's solution was a multi-channel campaign celebrating 50 years of community connection. This included a statewide costume contest, Ronald McDonald appearances, a 5-part TV segment, a television commercial, an online timeline, event sponsorships, and social media trivia. The MVNP campaign successfully boosted guest counts and sales over a two-month period, generating over 700,000 impressions across all channels.

McDonald's of Hawaiʻi