Case Study: Matson achieves stronger multicultural engagement with MVNP's Chinese New Year campaign

Matson wins Pele Gold and Silver Awards with MVNP

The customer, Matson, sought to increase user engagement through a personalized and culturally relevant marketing initiative. Vendor MVNP leveraged the occasion of the Chinese New Year to address this challenge with a digital creative solution.

MVNP developed an interactive digital Chinese New Year card featuring a Wood Dragon theme. The solution invited users to tap and hold to receive a personalized piece of "fire advice," combining Chinese-inspired design with eye-catching visuals. The campaign was highly successful, earning MVNP both a Pele Gold Award and a Pele Silver Award for its creative execution.

Matson