Case Study: Hawaiʻi Visitors & Convention Bureau transforms visitor engagement with MVNP’s Mālama Hawaiʻi campaign

Hawaii Visitors & Convention Bureau deepens visitor engagement with MVNP’s Mālama Hawaiʻi campaign

The Hawaii Visitors & Convention Bureau faced the challenge of overtourism and a disconnect between visitors and Hawaiʻi's culture, needing to shift towards more mindful and sustainable travel. The vendor MVNP provided creative development and production services to address this.

MVNP launched the "Mālama Hawaiʻi" campaign, which used dynamic storytelling across earned and owned media channels to invite visitors to participate in and care for the destination. The solution transformed visitor intentions, providing them with a deeper, more rewarding connection to Hawaiʻi and its communities, ultimately leaving the islands better than they found them.

Hawaii Visitors & Convention Bureau