Case Study: Blood Bank of Hawaiʻi boosts donor engagement with MVNP's website redesign

Blood Bank of Hawaiʻi boosts donor engagement with MVNP and streamlines scheduling to fewer clicks

The Blood Bank of Hawaiʻi faced a challenge with donor engagement as its outdated website and confusing online scheduling process were causing potential donors to abandon the process. The organization also needed to attract a younger demographic. To address this, they partnered with the vendor MVNP for a website redesign.

MVNP implemented a streamlined website that simplified the appointment scheduling process and emphasized the emotional benefits of donating. The new site featured user-generated content and testimonials to foster a sense of community. This solution by MVNP made giving blood more convenient and engaging, which helped energize and grow the donor base for the Blood Bank of Hawaiʻi.

Blood Bank of Hawaiʻi