Case Study: American Savings Bank strengthens its community brand with MVNP

American Savings Bank boosts unaided mention in 2023-2024 with MVNP

American Savings Bank sought to align its brand perception with its identity as a community-focused financial institution. They partnered with the vendor MVNP for a brand evolution project to better communicate their commitment to Hawaiʻi and differentiate themselves from larger competitors.

MVNP developed a creative solution involving dynamic video spots shot in an authentic style and framed for digital platforms. This campaign, which featured employee voices, successfully reinvigorated the brand. The results included a significant increase in total unaided mention of the bank and it tied for the highest rating in supporting the community, showing measurable impact from 2023 to 2024.

American Savings Bank