Case Study: Baja Bistro achieves increased foot traffic and sales with Mvix Digital Signage

Mvix Partners with Baja Bistro for a Digital Makeover

Baja Bistro, a D.C.-area quick-service restaurant in Tysons Corner Center, faced the challenge of modernizing its look and menu under new management to better attract millennial shoppers and stand out in a competitive mall food court. To create a multi-sensory, tech-forward experience, Baja Bistro partnered with Mvix Digital Signage to implement digital menu boards.

Mvix Digital Signage provided an HTML5-capable digital menu board solution with playlist/template management, scheduling, multi-role user controls, and custom design templates from Mvix’s design team. The rollout boosted foot traffic and positive brand perception, sped up ordering and customer turnover, and delivered measurable sales gains for Baja Bistro.

Baja Bistro

Alex Namdar

Owner