Case Study: Kings Dominion modernizes picnic pavilion communications with Mvix Digital Signage

Kings Dominion modernizes its picnic pavilion with Mvix and 10 outdoor displays

Kings Dominion, a major amusement park in Virginia, faced the challenge of modernizing its Picnic Pavilion. Their outdated reader boards were difficult to read, hard to update, and lacked visual appeal, limiting their ability to boost group sales. They partnered with Mvix Digital Signage to implement a new digital signage solution that needed to be weather-resistant, easily updatable, and capable of integrating with their scheduling software.

Mvix provided an outdoor digital signage network of ten displays with weather-resistant enclosures. The solution allowed Kings Dominion to dynamically welcome guests, display reservations, provide directions, and showcase park events. This resulted in a significant boost to picnic revenues, improved guest satisfaction, and a reduced workload for the marketing team, all while elevating the park's modern brand image.

Kings Dominion