Case Study: Kings Dominion achieves increased group sales and improved guest satisfaction with Mvix Digital Signage

Kings Dominion - Customer Case Study

Kings Dominion, Virginia’s premier amusement park, needed to modernize its Picnic Pavilion to replace small, sun-unfriendly reader boards, improve wayfinding and personalization, and increase group sales while making content easy to update remotely. They selected Mvix Digital Signage, deploying XhibitSignage content management and 10 Xhibit HD players to meet requirements for weather resistance, anti-glare visibility and scheduling integration.

Mvix Digital Signage installed ten outdoor, temperature-controlled displays with anti-glare enclosures, native content integrations (weather, social, news) and automatic schedule syncing to show reservations, occupancy, welcome messages and guest-driven content. The Mvix solution reduced marketing workload through remote updates, eliminated static signage, improved guest satisfaction and boosted picnic/group revenues while freeing staff to focus on guest service.

Kings Dominion

Ron Sprouse

Lead of Tech Services