Case Study: D & K Truck Company achieves increased employee and customer engagement and a modernized facility with Mvix Digital Signage

D & K Truck Company - Customer Case Study

D & K Truck Company, a long-established Freightliner dealership in Lansing, Michigan, needed to modernize internal and customer communications and replace static, time-consuming flyers with more engaging, dynamic content. To address this, they partnered with Mvix Digital Signage and chose its XhibitSignage content management software along with Chromebox media players and implementation services.

Mvix Digital Signage deployed a five-screen network (Chromeboxes + XhibitSignage) with remote content management, advanced scheduling and a library of content apps, placing screens in the lobby, service, parts, conference room and president’s office. The solution increased employee and customer engagement, improved retention of promotions and event attendance, prompted customers to call about the signage, and modernized the facility — delivering a clear uptick in communications and viewer attention.

D & K Truck Company

Nikki Meyers

Continuous Improvement Coordinator