Case Study: Stangen achieves 7,500 monthly leads with MVF

Stangen grows leads from 650 to 7,500 a month with MVF

Stangen, a South African life insurer, faced the challenge of increasing its long-term customer retention to strengthen its market position and attract acquisition offers. They partnered with MVF to purchase leads for their life insurance policies with the goal of finding customers interested in long-term solutions.

MVF's account managers quickly understood Stangen's complex business drivers and optimized marketing activities to capture the right audience. After a successful two-month trial, Stangen scaled the partnership. Over two years, MVF increased its share of Stangen's purchased lead volume from less than 1% to over 60%, growing monthly leads from 650 to 7,500. This partnership made Stangen more competitive and they continue to work with MVF to trial new conversion tactics for lower acquisition costs.

Stangen