Case Study: Samsara achieves full-funnel demand growth with MVF

Samsara launches full-funnel demand in 23 days with MVF

Samsara, a global connected operations company, tasked its marketing team in 2024 with a new challenge to move beyond demand capture and focus on activities further up the funnel, specifically demand creation and feeding nurture campaigns. They presented this challenge to their vendor, MVF, to scope out new opportunities.

MVF responded quickly by leveraging its expertise to target Samsara's ideal customer profile. The solution involved advertising across MVF's owned industry newsletters, creating optimized content for syndication, and improving exposure across its segmented first-party database. This resulted in a 5.5x increase in content download rate. The new full-funnel campaign was delivered in just 23 days from brief to launch, allowing Samsara to quickly respond to its new business strategy. The companies have partnered for seven years.

Samsara