MVF
16 Case Studies
Case Study: GPS Trackit scales lead generation and grows deal size with MVF
A MVF Case Study
GPS Trackit - Customer Case Study
GPS Trackit is an industry leader in fleet management, telematics, and video telematics solutions serving over 160,000 users worldwide. In January 2019, the company needed a new lead generation solution because its organic web leads and AdWords were producing low-revenue prospects at a high cost. MVF was brought in to help improve lead quality and support scalable growth.
MVF’s platform quickly delivered a positive impact for GPS Trackit’s sales team, and after a short trial the company expanded the partnership. By March 2019, GPS Trackit was securing new clients and seeing increases in average deal size, with lead volumes starting at just under 200 per month and tripling over the first 12 months. MVF also helped GPS Trackit roll the program out to additional segments of the business, including the enterprise team.
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