Case Study: Typeform boosts engagement and growth with Mux

Typeform drives 2.5% of ARR in under six months with MUX

Typeform, a visual form builder platform, faced a challenge with its expensive and complex in-house video pipeline built on AWS. Maintaining this custom infrastructure was unsustainable, requiring dedicated video engineers for bug fixes and limiting the team's ability to innovate on user-facing features. Typeform sought a new video solution from a vendor that would be cost-effective, easy to maintain, and provide performance visibility.

By implementing Mux, Typeform was able to offload its video infrastructure and leverage Mux Player and Mux Data for implementation and analytics. This solution freed up engineering resources to focus on innovation. The results were significant, with the new video capabilities seeing 24% adoption among targeted customers and contributing over 2.5% of annual recurring revenue in under six months.

Typeform