Case Study: TMG (Telegraaf Media Groep) improves video startup time by over 35% with Mux Data

TMG improves startup time by over 35% with Mux Data

TMG (Telegraaf Media Groep), a leading Dutch news and online media company, needed real‑time, actionable video performance data because Google Analytics and delayed CDN/backend reports left their video operations team unable to quickly find root causes. TMG selected MUX — using Mux Data — to get service performance metrics, alerts, and deep filtering for devices, browsers, and geography.

With Mux Data from MUX, TMG’s team used intuitive dashboards and 2‑dimensional filters to discover that startup time was their weakest metric, isolate an Android pre‑roll ad issue, and run an A/B test between ad providers. The team implemented fixes that improved startup times by over 35%, and MUX’s analytics now let TMG prioritize improvements, run experiments, and continuously optimize viewer experience.

TMG

Patrick Knopjes

Operations Manager Video