Case Study: Tella builds and launches faster with Mux

Tella makes video editing intuitive and accessible

Tella is a collaborative online video editor for screen and camera recordings. When co-founders Grant Shaddick and Michiel Westerbeek began building the product, they considered creating their own video pipeline but ran into uncertainty around technical details like device targeting and wanted a faster way to launch without getting bogged down in video infrastructure. They turned to MUX to simplify the process and avoid a large upfront effort.

MUX provided easy-to-implement video infrastructure with just-in-time encoding and pay-per-minute storage and streaming, helping Tella achieve fast playback across multiple video elements on a page. With MUX, Tella built the first version of its product in just 1.5 months and launched publicly in July, later reaching #4 on Product Hunt and top 10 for the week.

Tella

Grant Shaddick

Co-Founder