Case Study: Smartzer achieves scalable shoppable video and new revenue with Mux

Smartzer scales live shopping to 175,000 viewers with MUX

Smartzer, an interactive shopping platform, was struggling with manual video encoding workflows that consumed up to 20% of its engineering team's time and limited its growth. This manual process prevented the company from scaling and offering a reliable live shopping experience to its clients.

By implementing Mux's video infrastructure, Smartzer automated its encoding and captioning processes. This solution freed up developer resources and provided the reliability needed to scale, successfully handling a live event with 175,000 concurrent viewers. The results were significant, enabling new advertising partnerships and generating hundreds of thousands of euros in revenue per event, with conversion rates as high as 25%.

Smartzer