Case Study: Sendr launches video-first CRM at scale with Mux

Sendr launches in under 3 months with MUX

Sendr, a video-first CRM platform, faced the challenge of scaling personalized video outreach without incurring prohibitive infrastructure costs. Building a reliable in-house video system was not feasible, so they turned to Mux to handle their video infrastructure needs.

By implementing Mux's Video API, Sendr gained access to cost-saving features like basic encoding and automatic cold storage, which reduced their encoding costs by 90%. This allowed Sendr to integrate the platform in under a week and launch with 3,500 users in less than three months, all while offering plans 10-20x less expensive than competitors. Mux provided the reliable and scalable foundation that enabled Sendr's unique AI personalization to succeed.

Sendr