Case Study: Patreon achieves native video success with Mux

Patreon launches native video in November 2022 with MUX, reaching thousands of creators in week one

Patreon, a platform for creators, faced challenges with its initial video hosting approach which relied on external platforms like YouTube and Vimeo. This method created friction for creators, led to content moderation and piracy issues, and provided a subpar native experience with a lack of insights. To offer a more dedicated and protected video experience, Patreon partnered with vendor Mux to build a native video solution.

Using Mux's video platform, Patreon seamlessly integrated high-quality, scalable streaming. The solution provided seamless device compatibility, simple configuration for advanced features, and reliable processing for all types of user-uploaded content. This allowed Patreon to quickly launch new features like watch parties and video previews. The partnership with Mux resulted in thousands of creators adopting the new native video tool within the first week, transforming how creators share content and connect with their audiences.

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