MUX
30 Case Studies
Case Study: Sendspark achieves 5x faster development with Mux video infrastructure
A MUX Case Study
Moving 5x faster with reliable video infrastructure
Sendspark, a personalized video platform based in San Antonio, Texas, needed a way to build its product quickly without spending months developing video infrastructure from scratch. The company wanted to focus on its core differentiator—helping businesses connect through conversational, embeddable video messages—while avoiding the complexity of becoming video infrastructure experts.
To solve this, Sendspark used Mux Video API as its video infrastructure backend, handling uploads, transcoding, and reliability. With Mux, Sendspark launched its first product version in less than a month and moved five times faster than expected, while also reducing maintenance burden and gaining dependable support when issues arose.
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Sendspark
Bethany Stachenfeld
Co-Founder & Chief Operating Officer