Case Study: HubSpot scales video infrastructure and AI tools with Mux

HubSpot scales video for 170,000+ customers with MUX

HubSpot, a CRM and marketing platform, faced significant challenges in scaling its video infrastructure for its 170,000+ customers. Their previous vendor's solution was cost-prohibitive for unlimited video uploads and relied on an unreliable third-party SDK, which frequently introduced breaking changes and caused downtime. This prevented HubSpot from achieving its desired scale and maintaining control over the player experience for its customers' visitors.

By implementing Mux, HubSpot migrated its video infrastructure with minimal disruption. Mux now handles video transcoding and streaming, providing a more reliable player. This allowed HubSpot's customers to upload many more videos with faster transcoding. The improved foundation also enabled HubSpot to build innovative AI tools for its users. As a result, HubSpot achieved significant cost reductions and has experienced no outages or incidents caused by Mux in several years, greatly improving reliability.

HubSpot