Case Study: Strava launches video in under 5 months and boosts engagement with Mux

How Strava launched video in less than 5 months and saw 20% user engagement

Strava, a social platform for athletes, wanted to enhance its community's storytelling by moving beyond static photos to dynamic video content. The challenge was to find a video provider that offered a complete, end-to-end solution to handle the complex video infrastructure, allowing Strava's team to focus on their core product. They selected Mux as their vendor for its comprehensive video platform.

Using Mux's end-to-end video capabilities, Strava successfully launched native-feeling video features in under five months. The solution was developer-friendly and allowed for seamless integration. The results were significant, with over 20% of Strava’s user base actively engaging with the new video content. Mux provided the expert support and scalable infrastructure necessary for Strava to successfully innovate and future-proof its video offering.

Strava

Scott Yim

Group Product Manager