Case Study: Spotify improves video observability and viewer experience with Mux

How Spotify uses Mux to build empathy with their viewers via observability and video analytics

Spotify, the Stockholm-based audio streaming and podcast platform, set out to improve the quality of experience for its rapidly growing video podcast audience. As its catalog expanded to more than 100,000 video podcasts globally, the team needed better observability and video analytics to understand viewer behavior, compare performance, and make data useful for decision-making.

To address this, Spotify implemented Mux Data, integrating it at 30% traffic before expanding to 100% as the teams validated its value. Mux helped Spotify debug incidents faster, analyze individual user sessions, and build empathy for viewers by visualizing buffers, errors, and other QoE issues; the company says incident resolution became “significantly faster” and learnings were dramatically accelerated. Spotify also began using Mux Video for creator-site marketing content.

Spotify

Marcus Hamrin

Senior Product Manager