MUX
30 Case Studies
Case Study: LyveCom boosts live shopping conversions with Mux
A MUX Case Study
How low latency spikes sales in live shoppable videos
LyveCom, a Miami-based e-commerce shoppable video platform, needed a way to make live shopping feel truly interactive while avoiding the lag and quality issues that can hurt conversion. Using Mux’s video infrastructure, they looked for a more flexible streaming setup that could support both low latency and high-quality output for brand-hosted live shopping events.
Mux provided LyveCom with options including WebRTC to RTMP and low-latency HLS, helping them deliver smooth, conversational live streams at around 4 to 7 seconds of latency. The result was a better customer experience and a competitive advantage, with LyveCom reporting viewers staying 8 to 9 minutes on average and add-to-cart rates of 30% to 40% in live sessions.
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LyveCom
Max Drut
Co-Founder and CEO