Case Study: Mammalz achieves +27% user engagement with Mux

High-quality video experience is critical for social platform built by wildlife filmmakers

Mammalz, a San Diego-based nature media platform built as a “Twitch for Nature,” needed a better video experience for its mobile and web community. Before launch, the team found its original online video platform was too inconsistent in quality and performance, especially in low-bandwidth environments, so they turned to MUX and its Video API just before their planned Earth Day launch.

By implementing MUX’s Video API, Mammalz was able to deliver faster, smoother video playback for both on-demand and live streaming across iOS and web. The result was a 27% average increase in user engagement per post and a 900% decrease in content streaming-related crashes, helping MUX support Mammalz’s launch and scale with confidence.

Mammalz

Alexander Finden

Co-founder/COO