Case Study: Fuertafit gains video analytics-driven product decisions with Mux

Fuertafit cuts video outage risk with Mux after migrating 1,500 videos in a week

Fuertafit, a holistic fitness platform based in Spain, faced significant challenges with its previous video provider, Vimeo. After a major two-hour outage and an inability to control costs, their CTO sought a new solution. The company needed reliable video infrastructure that wouldn't overburden their small engineering team and could provide actionable data to inform product decisions. This led them to the vendor Mux and its Mux Video product.

By implementing Mux Video, Fuertafit gained a predictable, cost-effective platform and, for the first time, access to detailed analytics through Mux Data. This allowed them to understand viewer behavior, such as where users skipped or rewatched content, which directly influenced video editing and product design. The migration was successfully completed, and the platform has experienced no significant outages since switching. The vendor Mux provided the data-driven insights necessary to move from making decisions based on intuition to building a smarter, more user-focused product.

Fuertafit