Case Study: Commerce-UI creates a video-first Lady Gaga website with Mux

Commerce-UI boosts add-to-cart rate 128% with MUX

Commerce-UI, a Shopify Plus agency, was challenged with building an immersive, video-first e-commerce website for Lady Gaga. The project required a solution where high-quality video functioned as a core part of the user interface, not just content, and needed to deliver 4K quality with fast loading times. They also needed seamless integration with their headless tech stack, which included Shopify Hydrogen and Sanity CMS, to allow the artist's team to update content easily.

By implementing Mux, Commerce-UI gained a reliable and feature-rich video platform that integrated seamlessly with their existing stack. Mux handled all video delivery, ensuring high performance and quality while empowering Lady Gaga's team to manage content effortlessly. The new website led to a 128% increase in add-to-cart rate and a 55% increase in average order value, demonstrating the significant impact of the video-centric experience built with Mux.

Commerce-UI