Case Study: Ripley boosts revenue with Muttdata's Mixilo AI campaign optimization

Ripley boosts revenue 19% with Muttdata

Ripley, a leading retail company in Chile and Peru, faced the challenge of scaling its digital campaigns in a complex and volatile market. The company needed to grow sales without sacrificing efficiency, moving beyond static budgeting that couldn't adapt to daily changes in costs and demand. It also required rigorous evidence before increasing investment, a challenge addressed with the vendor Muttdata and its Mixilo Paid Media Optimizer solution.

Muttdata implemented its AI-driven solution through a controlled A/B test, comparing it to traditional budget optimization. The Mixilo system enabled dynamic budget reallocation in real time based on marginal ROAS. This approach allowed Ripley to validate the AI's effectiveness with measurable impact, achieving a 19% increase in revenue alongside a 25% increase in ad spend, and laying the groundwork for a more agile optimization model.

Ripley