Case Study: Mercado Libre achieves smarter audience targeting with Muttdata's Composable CDP

Mercado Libre integrates 415 million users with Muttdata

Mercado Libre, Latin America's largest e-commerce and fintech ecosystem, faced significant challenges in building granular customer segments and executing precise ad targeting across its vast, multi-platform user base. Their existing analytics tools were slow and non-scalable, requiring manual intervention and limiting marketing effectiveness. To address this, Mercado Libre partnered with Muttdata to build a Composable CDP platform.

Muttdata implemented a solution with two main components: an Audience Engine for self-service segmentation and a robust Identity Resolution system to unify user data. This created a centralized, privacy-compliant platform that automated audience creation and activation. The results were substantial, successfully integrating 415 million users into audience recalculations and processing over 180,000 unique audiences, which significantly enlarged Mercado Libre's addressable market and demonstrated the platform's scalable computational power.

Mercado Libre